Conversion Rate & Profit Calculator
The math isn't too complicated, but this tool should take the guesswork out of determining those key numbers - Conversion Rate and Profit.
To ensure your result is accurate, be sure to use numbers from consistent date ranges (i.e. the last 30 days for each metric).
First, enter your total clicks for all ads to one book:
Then, enter your total sales (including full reads if you're in KU) for the same book over the same time period:
And here's your book's Conversion Rate:
Now enter your total Royalties and your total Ad Spend over the same time period to view your Profit: